Most link shorteners are built for enterprises with complex needs and pricing to match. We wanted something different — a tool that does the job well without getting in the way.
Picolink started because we kept running into the same problem: we'd share links across newsletters, social posts, and landing pages, and had no clear way to see what was working. The tools that existed were either too expensive, too complicated, or both.
So we built a link shortener that gives you custom domains, UTM tagging, and real-time click analytics in a clean interface. No feature bloat, no usage tiers, no enterprise sales calls. Just the things you actually need.
The whole thing is designed to be fast — redirects happen in milliseconds, bot traffic is filtered automatically, and setup takes less than a minute. We think good tools should stay out of your way, and that's what we aim for.