Picolink vs Dub

Everything teams use Dub for. A third of the price.

Picolink Launch ships unlimited custom domains, password protection, country and device routing, and 100K tracked clicks a month. Dub Pro stops at 10 domains, 1,000 new links, and 50K clicks — at nearly 3× the bill.

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At a glance

Same feature set. Nearly 3× the price on Dub.

Picolink · Launch
$ 9 /mo

Everything most teams ever ask Dub for, $9 flat.

Launch ships unlimited custom domains, password protection, country and device routing, 100K tracked clicks, and the REST API on every plan.

Unlimited custom domains, auto TLS
100K tracked clicks every month
Password protection + routing rules
10K new links / month — no hard cap
Dub · Pro
$ 25 /mo

The same shape — but with usage cliffs every team trips over.

Pro is $25/mo billed annually, capped at 10 custom domains, 1,000 new links a month, and 50K tracked clicks. Need more headroom and you're pushed to Business at $75/mo.

Custom domains capped at 10 on Pro
1,000 new links per month
50K tracked clicks per month
Next tier (Business) jumps to $75/mo
Feature by feature

The feature-equivalent plan, line by line.

Dub Pro ($25/mo) is the smallest plan with the features most teams actually use. Picolink Launch ($9/mo) ships the same shape — and lifts every limit Pro puts in front of you.

Feature  
Picolink Launch $9 / mo · billed monthly
Dub Pro $25 / mo · billed yearly
01Pricing & limits
Starting price
$9 /mo billed monthly
$25 /mo billed yearly
Custom domains
Unlimited
10 10 domains
New links / month
10,000 soft limit
1,000 hard cap
Tracked clicks / month
100,000
50,000 hard cap
Free trial
14 days, no card
Free tier + 14-day trial
02Branded link features
Password-protected links
Included
Included on Pro+
Country & device routing
Every link
Pro and up
QR codes
Every link
Every plan
UTM builder
Built-in
Built-in
Bulk import
Via REST API
Bitly / Rebrandly migrators
03Analytics & privacy
Click analytics
Full breakdowns
Full breakdowns
Bot filtering
On by default
Not documented
Retention
1 yr 3 yr on Scale
1 yr on Pro
04Platform
REST API
Every plan
Every plan
Support
Email + chat
Elevated support on Pro

↑ Public Dub pricing as of writing. Dub Pro shown at yearly-billed rate; compared at equivalent feature tier.

Picolink wins 4 of 15 · 11 ties · 0 losses
Why teams switch

Three numbers that tend to settle it.

01 Annual savings
$192savings
per workspace · per year

Less. For more headroom.

Picolink Launch is $9/mo flat with 100K events and 10K links a month. Dub Pro is $25/mo (yearly) for half those events and a 1,000-link cap.

Picolink $108 vs Dub $300
02 Domain headroom
domains
vs 10 on Dub Pro

Domains don't run out at 10.

Dub Pro caps you at 10 custom domains; Business ($75/mo) raises that to 100. Picolink ships unlimited custom domains with automatic TLS on every plan.

Unlimited vs 10 domains
03 Click ceiling
100Kclicks / month
vs 50K on Dub Pro

Twice the click ceiling.

100K tracked clicks instead of 50K, and 10K new links a month instead of a 1K hard cap. The headroom matters when a campaign actually hits.

100K events vs 50K events
Moving over

Migrate in an afternoon, not a sprint.

Export your Dub workspace, push it into Picolink via the REST API, and point your domain's DNS at us. Existing short URLs keep redirecting from Dub while new links route through Picolink — cut over one domain at a time.

Read the migration guide
01
Export from Dub ≈ 2 minutes · self-serve in Dub settings
02
Push into Picolink via the REST API ≈ 10 minutes · script the import with slugs, tags, and UTMs
03
Point your domain at us ≈ 10 minutes · single A record · TLS auto-provisioned
04
Old short links keep redirecting No downtime · cut over one domain at a time
FAQ

Questions, briefly answered.

If something isn't covered here, drop us a note — we read every message.

hi@picolink.io
01 Which Dub plan does Picolink Launch compare to?
Picolink Launch ($9/mo) maps to Dub's Pro plan ($25/mo billed yearly). Both include password-protected links, geo/device targeting, custom domains, and the REST API. Dub's Free plan is more limited (25 new links/mo, 1K clicks) and doesn't include password protection, so it isn't a fair comparison.
02 Can I bring more than 10 custom domains?
Yes — every Picolink plan includes unlimited custom domains with automatic TLS. Dub Pro caps you at 10, and you'll pay $75/mo on Business to raise that to 100.
03 How does Picolink compare to Dub's Business plan?
Dub Business is $75/mo for 100 domains and 250K clicks. Picolink Scale is $24/mo with unlimited links, unlimited custom domains, 1M events/month, and 3-year retention. Most teams find Scale a better fit at less than a third of the price.
04 Does Picolink support conversion tracking like Dub?
Picolink focuses on link analytics — clicks, geo, device, referrer, and UTMs. If you need server-side conversion attribution tied to your product, that lives in your analytics tool of choice; we keep the link layer simple.
05 Will I lose my historical click data if I switch?
Picolink doesn't import historical clicks from Dub, but your old short links can keep redirecting from Dub while new links route through Picolink. Most teams cut over one domain at a time.
06 Is there a free trial?
Yes — 14 days, no credit card required. Try the full product on real traffic before deciding.
07 Does Picolink have a REST API?
Yes. The same REST API ships on every Picolink plan — create, list, update, and delete links programmatically. Plug it into CI/CD, Zapier, or your own tools.
Get started

Try Picolink free for 14 days. No Dub usage cliffs.

Same everyday features as Dub Pro, a third of the price. No credit card required, no migration headache.

14 days, full product
No credit card required
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